As consumer demands become more diverse, the e-cigarette industry shows two obvious trends in 2024. On the one hand, personalized customization has become the mainstream – from the customization of the color and pattern of the cigarette rod, to the deployment of e-liquid flavors (such as fruit flavors, tea flavors and other segmented flavors), and even the adjustable function of atomization intensity, brands have launched customization services to meet the exclusive needs of users. On the other hand, the concept of environmental protection is gradually penetrating, and many brands have begun to use recyclable materials to make the shell of the cigarette rod, and launched atomizers that can be refilled repeatedly to reduce the waste pollution of disposable e-cigarettes. In the future, products with both personalized and environmentally friendly attributes will be more likely to gain market recognition and promote the industry to develop in a more sustainable direction.